Subtra - Streamlining SaaS Subscriptions

Streamlining SaaS Subscriptions

INDUSTRY

Fin-tech &

B2B SaaS

CLIENT

Subtra

STRATEGY

Design Workshop

Information Architecture

Wireframes

OUTCOME

Web app

Design System

TOOLS

Adobe CC

Jira

Miro

In A Nutshell

Most modern startups use more than 50 paid SaaS tools and software, and these software acquisitions require months of discussions between procurement teams and managers. Over 80% of employees agree that it can be a complex and time-consuming process and overspend on software by 20-25%.

To help enterprises tackle this, Subtra developed a centralised subscription management platform, allowing users to seamlessly purchase, manage, and automate their company's SaaS, PaaS and LaaS stacks.

Our team embarked on a journey to create tangible value for enterprise subscription providers and consumers. We focused on providing intuitive insights that would enable consistent and long-term value creation for our customers.

My Role

User Research

Designed core features such as Dashboards, Workflow management, and Account integration
Conducted domain and desk research to understand business needs and industry trends
Collaborated with the CEO, product managers, and a UX designer to define the design process and product future

Visual Design

Crafted wireframes, visual designs and interactive prototypes
Established a design system and reusable components

Impact

Reduction in SaaS spend

30%

Design Strategy

Our journey commenced with the establishment of a robust design process and the creation of a comprehensive design system. We delved into analytical data, enhanced navigation, and constructed user flows. Simultaneously, we collaborated with the CEO and product managers to analyze competition and devise a strategic roadmap and conducted design workshops with the developers to familiarize them with the design system.

Outcome

Over the span of nine months, our efforts materialized into a transformational platform encompassing 100+ pages. The subscription model was reimagined, integrating features like Account integration, Workflow management, and Payments.